LevelUp Gov: A Public Service Marketing Challenge

Welcome to LevelUp Gov, a national contest collecting fresh, bold messages to get the next generation of technologists excited about government work.

This is your hub for all contest materials. Learn about how you can enter and win a $10,000 cash prize!

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Technological innovation and the welfare of our country are tightly linked. If we want to shape and protect our future—avert the climate crisis, accelerate the transition to green energy, modernize America’s crumbling transit system and infrastructure—we must creatively deploy technology and use it in an equitable way. How can we use tech as a force for good? One way is to equip the government with the fiercest, sharpest tech talent.

Unfortunately, not enough people with cutting-edge tech skills are interested in working in the government. Here’s a troubling fact: only three percent of information technology workers in the federal government are under the age of 30, while over half are approaching retirement.

That’s where you come in.

LevelUp Gov is a national contest to collect fresh, bold messages to get the next generation of technology professionals excited about government work.

If you're a member of Gen Z with a passion for public service and a flair for marketing, social media, or design and you are eighteen (18) years of age or older, we’re asking you to inspire early-career technologists to pursue career opportunities in federal government.

Two winners will receive a $10,000 cash prize. Two runners-up will receive a $2,500 cash prize.

We need your vision and ideas—help us level up government and set the course of our future.

How to Enter

Contest entries must include the following four (4) components:


A. Messaging points;

B. Reasoning;

C. Two (2) proposed LinkedIn posts; and

D. Two (2) proposed posts for one social media channel of your choosing, including Twitter, Instagram, YouTube, TikTok, Snapchat, or another platform.


Detailed instructions for completing each component appears below.


NOTE: Do not publish your posts on social media. The contest is not endorsed, sponsored, or administered by any governmental agency or department. The Department of Energy and Department of Transportation are not affiliated with this contest and winning the contest does not guarantee that your submission will be used by them or any other governmental agency.

Contest FAQ

Where does the federal government need early-career technologists?

The federal government needs tech talent all over, but there’s especially strong need in the key agencies tasked with tackling the climate crisis and upgrading our nation’s infrastructure. For this contest, you will be designing a hypothetical marketing campaign for the Department of Energy Clean Energy Corps and/or the Department of Transportation.

Why the Clean Energy Corps?

The Department of Energy recently launched the Clean Energy Corps, an innovative effort to turbocharge the fight against climate change by hiring 1,000 government workers who can implement the historic $62 billion in clean energy investments from the Bipartisan Infrastructure Law. They need technologists.

Why the Department of Transportation?

The Department of Transportation, one of the lead agencies implementing the Bipartisan Infrastructure Law, is dedicated to upgrading the nation’s transit systems, including aviation, highways, rail, ports, and more. They need technologists.

When is the contest open?

LevelUp Gov opens on November 10, 2022 and closes on January 8, 2023 at 11:59pm EST.

What are the prizes?

The top two winners will each receive a $10,000 cash prize. Two runners-up will each receive $2,500.

Where else can I find answers?

Click here to access the full contest information packet.
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The LevelUp Gov Marketing Challenge is an initiative of the Volcker Alliance, supported by Schmidt Futures. The Volcker Alliance is a nonprofit founded by former Federal Reserve Board chairman Paul A. Volcker dedicated to advancing his vision of an empowered public sector workforce. Schmidt Futures is a philanthropic initiative founded by Eric and Wendy Schmidt that bets early on exceptional people making the world better.


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